As the world becomes increasingly aware of our environmental challenges, there is a growing demand for sustainable and responsible tourism. Tour operators and travel agents play a crucial role in shaping travellers' choices and experiences. By integrating sustainable and responsible practices into your travel business, you can meet the evolving demands of conscious travellers and minimise the negative impacts of tourism on the environment, local communities and wildlife.
In this article, we explore some of the practical steps you can take to promote and introduce sustainable tourism and responsible travel into your business.
Sustainable tourism refers to sustainable practices in and by the tourism industry. It aims to minimise the negative impacts of tourism (including economic leakage, damage to the natural environment and overcrowding) and maximise the positive ones (including cultural heritage preservation and interpretation, wildlife preservation and landscape restoration).
Sustainable tourism is defined by the UN Environment Program and UN World Tourism Organization as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”
According to the Global Sustainable Tourism Council, responsible travel "refers to the behaviour of individual travellers aspiring to make choices according to sustainable tourism practices. The behaviours usually align with minimising the negative impacts and maximising positive ones when one visits a tourism destination."
Engage in community-based tourism initiatives that empower and benefit local people:
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Companies and individuals can account for unavoidable emissions by buying carbon credits to fund certified climate action projects that reduce, remove or avoid greenhouse gas emissions:
To reduce the risk of greenwashing, ensure the projects you or your clients invest in are registered with a third-party internationally-recognised verification standard, such as the Gold Standard or Verra's Verified Carbon Standard.
Our tour operator software, TripMapper for Business, for example, directs a fraction of its revenue to help scale emerging carbon removal technologies.
By offering sustainable travel options, educating clients, supporting local communities, and reducing environmental impact, your business and your clients can begin to minimise the negative impacts of tourism and maximise the positive ones. Embracing these practices is a smart business move and a way to inspire travellers to become ambassadors for sustainable tourism and responsible travel.
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